Apps – The Future of Property Hunting
A new Future of Property Hunting report commissioned by realestate.com.au reveals tech savvy punters are turning to mobile devices such as smartphones (47%), tablets and other internet enabled devices (41%) to help make their next property choice. Across the country, Gen Y is leading the trend with 39% using their smartphone to search for property before, with one in four Gen Xers (25%) and 13% of Baby Boomers making the most of the latest property searching technology.
While Gen Y might be the most active property seeking demographic (30% are monitoring the market or considering buying compared to 25% of Gen Xers and 14% of Baby Boomers) and most likely to use a smartphone, age does not influence where we want to see property hunting technology in the future.
realestate.com.au partnered with social researcher Mark McCrindle to develop the Future of Property Hunting report, which surveyed 1,184 Australians, detailing how technology is used now to find property and how it might look in the future. With 70% of respondents agreeing that being well informed and knowledgeable about a property the key to investment success, technology is empowering consumers.
“The growing popularity of the smartphone and rapid emergence of the iPad since its launch is changing the way we access information,” said Mark McCrindle. “We are a society seeking instant gratification due to the busy lives we lead. As a result, real estate companies are launching new products that are helpful, quick and easy to use.”
Henry Ruiz, Chief Product Officer at realestate.com.au said, “The findings from Future of Property Hunting Report found that nearly all Australians believe it is crucial for real estate companies to be innovative, forward thinking and up-to-date. We found that each generation is not after functional benefits, but emotional ones too – experiences that are engaging and enriching. Gen Y in particular expects to be surprised and delighted by technology, rewarding those brands that get it right with their often fickle loyalty.”
The realestate.com.au App for iPad is free to download by visting the iTunes store.
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