Byron Naturally, a business driven tourist initiative, will launch its 2012 campaign on Tuesday November 22nd in the Byron Bay Community Centre. Byron United (Chamber of Commerce), the Byron Bay business community and Utopia Creative will be presenting plans for next year.
Adrian Nelson, principal of Utopia Creative, says the current campaign has ‘hit the mark and we are attracting a visitor who is more appreciative of our environmental and community ethos. It took 100 initial businesses to prove that the campaign could generate significant response in 2011’ says Mr Nelson.
New features planned include a smartphone app and an extended media campaign into Sydney via digital media.